Being an Instagram influencer sounds like the dream right? You do what you’re passionate about and you get paid for posting on social media. Not only that. You can make a living off being an influencer. Yes, I said it. A living. Here are some average estimated earnings I pulled from dummies.com for Instagram influencers broken down by their followers.
- 2,000 to 10,000 Instagram followers: $75 to $250 per image
- 10,000 to 50,000 Instagram followers: $250 to $500 per image
- 50,000 to 100,000 Instagram followers: $500 to $1,000 per image
- 100,000 to 500,000 Instagram followers: $1,000 to $3,000 per image
- 500,000+ Instagram followers: $3,000+ per image
A typical Instagram influencer posts 2-3 times daily. Let’s say you have 25k followers (not too hard to achieve). Based on these statistics, that’s around $400 per post. Now, let’s say you post 2-3 promotions a week. Let’s say that’s around $1,000 per week. Now multiply that by 4 times (4 weeks in a month). You’ve just made $4,000 in a month.
Instagram is a huge lucrative market for creators and enthusiasts, and those that work hard to publish vivid, beautiful content will grow a massive fanbase. We’ve decided to focus on the fitness niche because its a huge, popular market for Instagram influencers.
Over the past few weeks, our marketing experts have teamed up with over a hundred fitness influencers to compile the best process to become a successful influencer. We’re excited to finally bring you the results. With the enormous amount of research we did, we’ve decided to break all of our information into three steps.
Even if you are currently an influencer, keep reading. We have tips and tricks to get rid of a lot of the hard work that comes with influencer marketing.
1) Pick a Niche and Create Your Unique Story
- Create a clean profile. 3-4 lines about who you are, where you’re from, and your account goals or purpose. Preferably use a profile picture that has you in fitness clothing.
- Pick 1 niche and stay with it. Instagram’s algorithm will place you in a specific niche and try to get you the most engagement from that niche.
- Be yourself and showcase your personality. This is the best way to differentiate from other influencers. There’s no one who can do you better than you do yourself. Let your personality show when you’re making your content. Whether it’s your funny quirks or traits, make sure to show it!
- Add value to your followers’ lives. Your followers want to relate to the stories you share with them on Instagram. After the user views your post, they should walk away with some value – whether that’s motivational, being happy, or whatever.
- Post consistently. Imagine two equally talented people. One posts 365 days a year. The other person posts 120 days a year. Which one is more likely to have a bigger following? Without a doubt, the one who posts every day.
2) Publish Viral Content
- Use 1080*1080 format. These are standard photo dimensions to use for best results.
- Try an editing software. If you can’t afford Adobe Photoshop, try finding some free alternatives. My personal favorites are pixlr.com and paint.net.
- Test different color or photo techniques. Test as much as you can in the beginning! Analyze your content and see which particular type of content has the most engagement. You might even find your special niche.
- Use different photo formats. Specifically, I would recommend the split format for photos. This is the two-frame picture format that shows the comparisons between two photos.
- Post relevant content. Every time you post on Instagram, you should be offering value to your audience. Make sure your content is related to your niche and to your target audience.
- Post content that has the best chance of going viral. From working with our clients, we’ve observed that “before and after” progress pictures, nutritional posts, educational fitness posts, self acceptance posts, and workout videos are great ways to go viral. Also, try looking at fitness hashtags and looking at the top posts for inspiration.
3. Marketing Yourself
- Making and publishing content is one element of being an influencer. Marketing your social media is the only part (and not so fun part).
- Here are a few of our favorite tips to better market yourself
- Engage and interact with your target audience. If you’re in the fitness niche, follow or like posts of other fitness users. Using a follow/unfollow/like strategy is a great way to get exposure on Instagram.
- Use 30 hashtags. Use 30 hashtags relevant to your niche on every post. Make sure to find hashtags that are comparable to your account size. One of the most common mistakes I see are users who use massive hashtags that have 1 million+ post count. Your post will be gone in an instant, and you will get no exposure. Also, make sure to not use the same 30 hashtags in every post.
- Use proper hashtags. Don’t be one of those guys that underestimates hashtags. Every hashtag you use is a chance for you to go viral.
- Track your Instagram analytics. Find the best posting times for you. Find which hashtags are working and are not. Find which content has the most engagement. Using this data can make or break you.
- Collaborate with other influencers. Look for opportunities to do shoutout for shoutout.
- Look to work with engagement groups. This helps your posts rank higher and increases their chances of hitting the top posts section.
Our Favorite Tools To Make Your Life Easier
Marketing yourself is, undeniably, the hardest part of being an Instagram influencer. We’ve included a couple of our favorite tools below to make your life a bit easier.
ElsaHelps – Our all-in-one Instagram management service (we’ll take care of everything growth and marketing related) that fully prepares you to become an Instagram influencer
Iconosquare – Instagram analytics tool
Social Rank – Learn about your followers
Buffer – Schedule posts and track content performance
Like I said previously, being an Instagram influencer is hard work. It’s not going to be easy. However, if you really want it, then you’re going to reap huge rewards in the end.
Questions or concerns? Email us at firstname.lastname@example.org.